iTunes for Apple TVs

The application lets you watch movies, TV shows, music, and podcasts you’ve bought from the iTunes Store. You can watch movies and TV shows you own, including rentals, and listen to music if you have Apple Music or have bought songs. With Home Sharing, you can also play content from your library on your computer to your Apple TV. The application’s Store is now part of the Apple TV app, where you can find everything you’ve bought, rented, or subscribed to, and iCloud lets you stream content from other Apple devices.

How to access iTunes content in Apple Tv’s?

It isn’t a separate app on Apple TV because Apple has combined all its services into one app called the Apple TV app. This app lets you access your iTunes purchases, including movies and TV shows, along with streaming content from Apple TV+ and music from Apple Music, all in one place. Instead of using different apps for each service, everything is now in the Apple TV app, making it simpler and more convenient for you to find and enjoy your content without switching between multiple apps.

How to Access Your iTunes Purchases on Apple TVs?

  • Make sure your Apple TV is signed in with the same Apple ID you used to buy your iTunes content. To sign in, go to Settings, then Users and Accounts, and choose iCloud or Sign In.
  • Open the Apple TV app and go to the Library tab. You’ll find your purchased movies and shows there.
  • To watch something, just click on it. You can either Stream it or Download it, depending on your choice.
  • If you’re using an older version of tvOS, you might need to look for your purchases in the iTunes Movies or TV Shows sections instead of the Apple TV app.
  • If you can’t find some of your purchases, check if they’re hidden. Go to the Apple TV app, open the Account section, and choose Purchased. You can unhide purchases from the Account settings on your iPhone, iPad, or computer.

Why iTunes removed form Apple Tvs?

Apple’s strategy behind the Apple TV app is to make it easier for users to access all their content in one place by bringing together its services and third-party streaming platforms. This simplifies the experience for users, keeps them within Apple’s ecosystem, and encourages more use of its devices. By combining multiple services, Apple not only promotes its hardware like the Apple TV but also increases revenue through subscriptions and content recommendations. This strategy helps Apple stand out in the crowded streaming market by offering a personalized, easy-to-use experience for all its customers.

Conclusion

Apple removed this application as a separate app on Apple TVs to make things simpler for users. Now, everything is in one app which is the Apple TV app, where you can access your iTunes purchases, Apple TV+ shows, Apple Music, and other streaming services. This makes it easier to find and enjoy all your content without switching between different apps. Apple did this to keep users within its ecosystem, make their devices more useful, and increase revenue through subscriptions and recommendations.

FAQs

How to access your iTunes purchases on Apple TV?
Sign in with your Apple ID, open the Apple TV app, and go to the Library tab to find your iTunes purchases.

Why isn’t iTunes a separate app on Apple TV anymore?
It was removed to simplify the user experience by combining all content into the Apple TV app, making it easier to access movies, TV shows, and music.

Can I still access older versions of tvOS with iTunes sections?
On older tvOS versions, you can still find iTunes purchases in the iTunes Movies or iTunes TV Shows sections instead of the Apple TV app.